Tuesday, September 6, 2011


As a breastfeeding mom I'm glad that I have the support of my husband and the confidence to provide information to extended family members and/or let their comments slide right on down my back.

There are so many things wrong with the Evenflo advertisement....

The baby who is supposedly nursing, but so obviously positioned to just be cuddling on couch with mom.

The comments from the peanut gallery. About mom's breast size.

The husband sitting there playing on his phone while his mother gives his wife a hard time.

The mother feeling the need to go hide in a room and pump a quick bottle (which, seriously, did you see how much she pumped?? She has an awesome supply ;)) to placate her mother-in-law.

And the dad. Drinking the breast milk. The horrible looks on everyone's face. The slow motion. The comment that it must be 2% (i.e., sub-par in some way).

I mean, have you tasted breastmilk? It's pretty sweet. It'd probably be damn good in coffee.

I HATE this advertisement. I HATE that a company who used to be WHO code compliant is now so blatantly playing up the supposed "hard parts" of breastfeeding and undermining what many have worked so hard for -- REAL support for breastfeeding moms.

Read Annie at PhD in Parenting's take on the Evenflo ad. As always, she states things intelligently and causes you to pause and think.


  1. for some reason youtube is saying he video is private and wont let me check it out :( do you think evenflo took it off the net because of the criticism?

  2. Yeah the video is gone now. Even the one on PhD in Parenting's blog post now says "video is private" if you try to click it. But from your description it sounds ridiculous.


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